ABOUT THE EVENT:
Sponsored by the Ministry of Micro, Small and Medium Enterprises, Government of India, under the International Cooperation (IC) Scheme, this seven-day online MSME shopping festival in Ladakh the J&K region focuses on promoting indigenous products and local enterprises of the region emphasis on the development of the region’s economy. The online MSME shopping festival aims empower the MSMEs by providing an opportunity to them to connect with global traders, buyers and seller and initiate a business dialogue.
The event is jointly organized by the National Institute for Micro, Small and Medium Enterprises (ni-msme) - an organization of ministry of MSME and The Palladium Group on the CII Hive Platform.
KEY EVENT OBJECTIVES:
- To connect MSMEs, local sellers, entrepreneurs in the Ladakh and J&K region with domestic and international buyers and traders.
- To provide a platform to these organizations for networking and promote investments
- To enable the region to welcome new opportunities by promoting indigenous products and their potentials
- To enhance local livelihoods, traditions, by providing a platform for branding and marketing of local products such as Sea buckthorn, Apricots, Pashmina, Honey, Saffron etc.