20th Cll BRAND CONCLAVE

Marketing Master Class with Professor David Aaker & Dr. Erich Joachimsthaler

3 December 2021; 1715 hrs; Live on CII HIVE Platform

CII Marketing & Retail Subcommittee, Eastern Region has been organizing BRAND CONCLAVE, the Biggest Brand Management Workshop in India, for the last nineteen years.

Leading international speakers who have addressed the workshop are Al Ries, Laura Ries, Jean-Noel Kapferer, Lynn Upshaw, Clyde Fessler, Erich Joachimsthaler, Bernd Schmitt, John Philip Jones, Nicholas Ind, Erik du Plessis, David Meerman Scott, Tim Calkins,Jan-Benedict E M Steenkamp, Ravi Dhar, Martin Lindstrom , Paco Underhill, Kevin Lane Keller and Jonah Berger, Philip Kotler. The workshop is attended by more than 500 participants from all across the country, every year.

CII Brand Conclave is completing 20 years in 2021 and in order to celebrate this journey of two decades of excellence in brand movement in India, we are privileged to announce that  Professor David Aaker, an iconic legend in the domain of Brand Marketing & Dr. Erich Joachimsthaler, have given their consent to become the focal speakers in 20th edition of Brand Conclave.

Prof David Aaker is widely considered the father of modern branding. His pioneering work focused on defining brand equity and detailed ways to build & manage brands. He has published more than 100 articles and 18 books on the theory and practice of marketing—including eight on branding—that have sold more than 1 million copies and were translated into 18 languages.

Dr. Erich Joachimsthaler is a strategy, innovation, and branding expert, “one of the most sought-after keynote speakers in the marketing domain”. Erich helps companies to build strong brands and fully realize them in today’s digital age by leveraging new growth and marketing strategies in the context of industries that are under deep disruption and transformation due to rapidly changing customer expectations.