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Ayurveda I Yoga I Naturopathy I  Unani I Siddha  and  Homeopathy (AYUSH) are  systems  of medicine practised in India and form  a very important part of the Indian culture. These systems have their own institutionalized structure for monitoring medical education and practice. 

The World Health Organisation (WHO) recognizes that each country is unique and there is a need to focus on its own priorities and develop its own ways to achieve Universal Health Coverage. Therefore, India must develop its own strategy for UHC pivoted to its culture and traditional medicine practices comprising AYUSH systems.

 The Ayush market in India currently stands at $10 billion and is projected to see a 50% increase over the course of the next few years. The sector has massive potential for exponential growth, especially in times of public health crises. In the post COVID era, Ayush has two challenges: One is to prove its rationality through generation of evidence and second, is to meet the diverse expectations of many first-time believers in Ayush. This would require a complete rebooting of our traditional mind set accompanied by concerted action in a proactive and collective manner with due inclusion of contemporary science.

 To uphold the vision and mission of Ayush sector, Confederation of Indian Industry (CII) is organising its 5th CII Global Conference on Ayush being held on 5 – 6 August 2021 on digital platform. The Conference is envisaged as a unique focused platform converging multiple stakeholders in the Ayush eco-system to deliberate and discuss the future of Ayush in India.  

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