India has a rich cultural heritage and is known for its unique traditional arts, handicrafts as well as rich history. These unique crafts of our country reveal the innate artistic taste of the masses and their desire to combine utility with beauty. And Geographical Indications (GIs), is an important tool to protect these unique products by way of registration.
CII celebrating its 125th anniversary as an institution, is organizing the first of its kind initiative Geographical Indications Festival of India (GIFI) with an aim to provide a platform for GI producers to display their product virtually. The objective of this initiative is to connect consumers and producers, showcase & promote all the registered GIs of India on a single platform, and to improve livelihood and economy of rural community.