2020 and 2021 was predominantly marked by the COVID-19 pandemic, an unprecedented event that compounded various socio-economic issues and affected people from all walks of life—especially the vulnerable communities. In these difficult times, the corporate sector proactively stepped up to help those in need. Companies donated a bulk of their CSR budget to relief activities. In fact, several large companies went beyond the prescribed CSR budget and pledged their resources towards relief efforts.
In the post-COVID world, the role of CSR will become even more important. The CSR spend to address issues like poverty, hunger, illiteracy, etc., has seen steady growth in the last few years. The pandemic has already reversed years of progress on Sustainable Development Goals (SDGs). Considering the criticality of the situation, it will be of immense help if corporates take a stock of predictions about the post-COVID scenario and redefine the scope of their CSR funding initiatives.